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Honda will strengthen its market-leading utility vehicle line-up with the launch of its first Side-bySide (SxS) – the Pioneer – in the UK in early 2017.  

Employing Honda’s acclaimed ATV technology and featuring a powerful and efficient 700cc engine, the supremely capable Pioneer will be available as either a two or four-seater.  

Able to transport up to four people and their equipment, the Pioneer will open up a world of possibility for both business and leisure users who need a Utility vehicle that will take them across tricky terrain to even the most hard to reach places.  

What’s more, its launch will help commercial operators meet the requirements of the European Two Man Working Directive with a single vehicle.  

Steve Morris, Head of Honda (UK), said: “The Pioneer is a fantastic vehicle that will strengthen Honda’s utility vehicle offering significantly. By adding a choice of SxS options to our range, we will be able to build on our best-in-industry reputation and the long-standing customer relationships we have developed through our nationwide network of authorised dealers.”  

He added: “The Pioneer also sets a new benchmark for a SxS ATV. Our engineers and designers have developed it from the wheels up with the same attention to detail they would any Honda vehicle.  This means users will benefit from new levels of comfort, refinement, agility and handling as well as the superior performance and aftersales care for which Honda is known.”  

More information about the Honda Pioneer will be revealed through HondaUKPower channels on Facebook, Twitter and Instagram.

If you wish to discuss your specific ATV requirements with a member of our technical team, please do contact us on 01449 675071, or email them

New Honda ATV Demonstration Video

New Honda ATV Demonstration Video

Are you thinking about owning an ATV, either for work or just for fun? Look no further than Honda ATVs. Fieldens WTA is East Anglia's leading Honda ATV dealership, offering expert advice on which model in right for you, as well as an extremely solid after-sales care. This includes serving, maintenance and even specialist "custom" upgrades, such as an innovative dual-wheel system, design for very wet or muddy conditions.

Contact us now for more information!

Honda’s Mean Mower scoops ‘Thing of the Year’ in 2013 BBC Top Gear Magazine Awards

Honda’s Mean Mower scoops ‘Thing of the Year’ in 2013 BBC Top Gear Magazine Awards

(This story was originally published on the BBC website)

In this month's magazine, Piers Ward of BBC Top Gear praises the 'brave men and women of Honda' for creating the 1000cc beast, going on to explain that because Honda stepped up to the challenge and the resulting 'life-affirming event' of driving it makes it worthy of a BBC Top Gear Magazine award.

With it not being a car, they had to invent an entirely new category for Mean Mower, hence the new 'Thing of the Year' category. The accolade follows a very busy six months for Honda's Mean Mower, which first graced the pages of BBC TopGear in its 'Performance Car of the Year' issue in July, on the back of its first appearance on track at Clemont Ferrand in central France.

Further features have seen Honda Yuasa's British Touring Car Championship (BTCC) driver Gordon 'Flash' Shedden compete on the mower against team-mate Matt Neal in the BTCC Civic race car, as well as pitting the mower against a super-fast executive saloon with a Honda push lawnmower in the boot. Most recently Mean Mower appeared at the SEMA Show in Las Vegas, the world's premier automotive speciality products trade event showcasing more than 2,000 new products and vehicles from across the globe. Displayed alongside Honda's latest Civic coupe it was admired by more than 60,000 international trade visitors. The 109hp Mean Mower was commissioned by Honda (UK) and built by its BTCC partner, Team Dynamics.

As well as a blistering top speed of 130mph, it is geared to cover the 0-60 sprint in a mere four seconds. It weighs just 140kgm, producing 96Nm of torque and boasts an incredible power-to-weight ratio of 532bhp/tonne. The project saw Team Dynamics re-engineer a Honda HF2620 Lawn Tractor from the ground-up, adding a custom-made fabricated chassis, a 1000cc engine from a Honda VTR Firestorm motorcycle, a bespoke suspension and wheels from an ATV.

It features a custom-made paddle shift six-speed gear system, a bespoke sports seat and a Scorpion exhaust system. Every effort has been made to retain as much of the look of the original mower as possible. The cutter deck was custom-made in fibre-glass, to reduce weight, while, in a stroke of pure genius, the grass bag provides a happy home for the fuel tank, a high capacity oil cooler and a secondary water cooling radiator. Mean Mower can also still cut grass, at up to 15mph, thanks to two electric motors on the cutter deck, spinning 3mm steel cutting cable at an incredible 4000rpm.

Piers Ward of BBC TopGear Magazine enthuses: "On any logical level, the Mean Mower makes no sense - no one really needs a 130mph lawnmower that can do 0-60mph in four seconds. But sometimes, we just need our grass cutting faster" Ellie Ostinelli, PR Communications Manager for Honda (UK) added: "Mean Mower has captured the imagination of millions of people and demonstrates brilliantly Honda's spirit of innovation and ability to create extraordinary pieces of engineering.

We are delighted with BBC TopGear's 'Thing of the Year' award ... with all the hard work the machine has put in over the last six months, Mean Mower certainly deserves it."

Honda races to build speedy lawnmower for Top Gear team

Honda races to build speedy lawnmower for Top Gear team

(This story was originally published on the BBC website)

Honda engineers are racing to build the world's fastest lawnmower after being put up to the task by Top Gear Magazine.

They are targeting a speed of 130mph (210km/hr). That would easily beat the current record of 96.5mph claimed by the fuel additive firm, Gold Eagle.

A first look at the machine - showing flames coming out of its exhaust - has been posted online.

Honda said it had taken on the project to promote its "sporty credentials".

Watch the video here... see if you can spot the flames coming out of the exhaust!!

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